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OTA Calculator

Identify the Hidden Costs of Online Travel Agencies

Take the first step to breaking your addiction to OTAs – Identify Your Hidden Costs. Use our Hidden Cost Calculator below to find out what you're spending to market through the OTAs.
Just enter in your hotel information below. Then, use the calculator to play out several "what if" scenarios to try and reduce costs.

Hidden Cost Calculator


Number of Rooms


Average Annual Occupancy




OTAs % of Total Revenue


OTA Commission/Margin *


Total Annual Spend on OTAs

© 2011, Madigan Pratt & Associates, Inc.

What would you save if you could reduce OTAs as a percentage of total revenue – keeping all other factors the same?. Be Sure to Include all the costs associated with using OTA's- Not just contract commisions.
Include cost for participating in all "specials" throughout the year.

Make The Most out of The OTA Calculator
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"Breaking Your Hotel Addiction to OTAs"