Our Team

The principals of Madigan Pratt & Associates, Inc. - Madigan Pratt and Ann Hughes - are senior relationship marketing experts working exclusively for luxury hotels.

Their experience spans the spectrum of Fortune 500 companies and is now focused exclusively on luxury hospitality marketing and building strong customer relationships. They provide our luxury hotel clients with many of the same strategies and disciplines used by some of the world's most sophisticated marketers.

Working with us you will find a sophisticated and passionate approach to relationship marketing designed to increase occupancy and convert your guests into true brand advocates. We make your marketing more effective as brand advocates extend your message through positive word-of-mouth advertising.

Every member of the management team is a seasoned professional committed to creating innovative and effective solutions for our luxury hotel clients.

Madigan Pratt
Managing Director

Prior to founding MP&A, Madigan Pratt spent 15 years providing strategic marketing communications for sophisticated marketing-oriented Fortune 500 companies, including Procter & Gamble, Colgate Palmolive, Citibank, Xerox, and M&M/Mars.

Madigan spearheaded the integration of general advertising and direct marketing for Xerox. Highly successful, sales-focused communications programs led him to pioneer many of the relationship marketing disciplines practiced widely today. He is expert at helping clients build brand advocates.

In the late 1980's he formed Madigan Pratt & Associates, Inc. a marketing firm dedicated exclusively to bringing new and more effective brand building solutions to luxury hotels and resorts.

Madigan has served on numerous travel industry association boards including The Association of Travel Marketing Executives (Chairman), the Caribbean Tourism Organization (Executive Committee) and the Travel & Tourism Research Association/NY (President). He also serves on the Advisory Committee for the HSMAI Luxury Resort Special Interest Group.

His articles are widely published and he is a frequent speaker at industry conferences. Madigan is often quoted in trade publications on issues relating to relationship marketing and branding.

Madigan is a key contributor to MP&A's Hospitality Blog "Hotel Brand Advocates" which is widely followed by senior marketing executives.

Ann Hughes
Managing Partner

Ann Hughes is a 25-year marketing veteran who has held senior management positions at several of the world's largest communications firms. Her last 15 years have been spent specializing in direct marketing.

Over a period of 12 years at Wunderman Worldwide, and DraftWorldwide - two of the world's largest direct marketing companies - Ann lead teams working with American Express, Citibank, Hilton Hotels, Hyatt Hotels, British Airways and Verizon.

Ann is expert in lead generation, traffic building and customer acquisition and retention marketing. She has helped clients segment their databases identifying high value customers responsible for the majority of profits. Her work has lead to development of recognition programs to stimulate incremental business and build brand advocates.

Her business experience has provided Ann with extensive expertise in strategic partnerships that help maintain a relevant, profitable customer relationship.

Michele Murray
Website/Graphic Design

Michele Murray has always been interested in graphic design and is now skilled in virtually every major graphic arts and web design software available today including Photoshop, Illustrator, Macromedia Dreamweaver, Wordpress and Blogger.

No matter what creative challenges come her way - Michele can always be counted on to come up with innovative, creative and cost effective solutions. Her expertise encompasses all media including advertising, collateral and every aspect of Internet marketing creative.

She has been designing web sites since 2000 and has been responsible for managing sites of over 3000 pages on a large corporate intranet site, smaller business Web sites, and many small personal Web pages and blogs.

She is familiar with current Web technologies including XML, CMS, CSS, HTML, PHP, and Javascript.

Michele holds a certification as a CIW Associate, and an i-Net+ certification from Comptia.

Priscilla Caldwell
Public Relations Director

Accredited in Public Relations (APR), Priscilla Bevel Caldwell has 17 years of communications experience, serving the travel industry for the past 10 years. Recently she managed communications for the Greater Williamsburg Chamber and Tourism Alliance, specializing in travel and tourism media relations. During her tenure, Priscilla coordinated Virginia's largest media tour generating media coverage for America's Historic Triangle in advance of the 2007 commemoration of the 400th anniversary of the founding of Jamestown.

Priscilla began her professional communications career as a reporter in 1991. In 1997 she transitioned into program management and public relations. Priscilla is member of the Public Relations Society of America, organized the Virginia Peninsula Chapter of PRSA and currently serves as President. She is a member of the prestigious Society of American Travel Writers (SATW) and brings to her position an extensive network of national and international media.

An alumna of the College of William and Mary in Virginia, Priscilla was graduated cum laude from the University of Maryland, Europe, with a degree in English. She has traveled extensively having visited more than 20 countries and as many U.S. states. Recent expeditions have included Hungary, the Czech Republic and Switzerland.

Catherine Smagala
Account Executive

Catherine is a graduate of Christopher Newport University (CNU) with a B.S.B.A., concentrating in Marketing. Active in CNU's well-established Direct Marketing Department, Catherine's team won the 2007 Gold Collegiate Echo Award - the Direct Marketing Association's equivalent of the Oscars. She and her teammates were recognized for winning this prestigious industry honor at the DMA's International Echo Awards presentation in Chicago.

Hailing from Fairfax, Virginia, Catherine has traveled internationally, favoring warmer climates such as the Caribbean, Hawaii and Bermuda. Her luxury travel and island experiences enable her to well represent our clients in this sector of travel and hospitality. Catherine's resourcefulness, initiative and demonstrated creativity enhance the efforts of MP&A. With MP&A's focus on acquiring and retaining brand advocates and direct marketing, Catherine's education and background make her a perfect match for our team.