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MP&A Prepares Marketing Audit for Faneuil Hall

Historic Faneuil Hall Marketplace in Boston retains Madigan Pratt & Associates to prepare a comprehensive independent marketing audit. The extensive audit process evaluates marketing strengths, weaknesses, and ROI for all measurable marketing programs. Recommendations included target audience identification and budget reallocation for future efforts. Faneuil Hall Marketplace is the most popular destination in New England.

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