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MP&A Forms Strategic Partnership to Provide CRM Solutions for Independent Hotels and Destinations

Madigan Pratt & Associates, Inc. and Clarivoyix, have formed a strategic partnership designed to provide customer relationship management solutions for mid-size hotels and hotel groups and destinations. MP&A will provide the integrated 1-to-1 marketing expertise while Clairvoyix provides the technology for effective CRM programs.

According to Mr. Pratt, "Far too many Customer Relationship Management (CRM) programs have failed in the past as a result of a misguided belief that simply acquiring the technology provides the CRM solution. More enlightened hotel executives know CRM requires seamless integration of technology, marketing and sales - which is exactly what this partnership offers."

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