Following is a comprehensive list of assignments successfully completed or currently on-going for domestic and international destinations.
Destination Marketing Experience |
| Destination |
Assignment |
| Cayman Islands |
- Project Management -Ten Year Tourism Development Plan
- Prepared Tourism Economic Impact Study of the island's Diving Industry
- Developed clear, benefit oriented Brand Strategy that led to the island owning "relaxation"
- Initiated Integrated Marketing programs
- Prepared data base segmentation analysis that lead to a re-orientation of the approach to travel agent sales calls
- Directed all marketing research including Airport Exit Surveys and market segmentation studies
|
| Massachusetts |
- Five Year Strategic Tourism Development Plan - Marketing
- Preparation of the Commonwealth's Tourism Brand Strategy to be used by the state and all industry partners
|
| Scottish Tourist Board |
- Data base profiling, fulfillment optimization & direct marketing
|
| Grand Bahama Island |
- Marketing Plan development
- Brand Strategy & Implementation
|
| Barbados |
|
| Caribbean Tourism Organization |
- Internet Inquiry Analysis & Recommendations
|
| Land Between the Lakes - Kentucky/Tennessee |
- Five Year Strategic Tourism Development Plan - Marketing
- Brand Strategy, Positioning & Naming
|
| Heartland Region of Kentucky |
- Five Year Strategic Tourism Development Plan - Marketing
|
| City of Philadelphia |
- Five Year Strategic Tourism Development Plan - Marketing
|
| City of Baltimore |
- Analyzed marketing budgets. Prepared recommendation/ rationale for spending levels required making City competitive in convention and tourism markets.
|
| Faneuil Hall Marketplace |
- Comprehensive Marketing Audit of the #1 tourism attraction in New England
- Research and development of new marketing position for Faneuil Hall Marketplace
|
